Celebrating 40 Years of IKEA in the U.S.

Last week, I had the privilege of capturing IKEA’s 40th anniversary activation event in Washington, DC—a milestone moment that celebrated not only the brand’s journey but also its impact on homes and communities across the U.S.

The event was filled with energy, creativity, and a spirit of innovation that reflects what IKEA has brought to American households for four decades. From vibrant activations and thoughtful design displays to engaging interactions with guests, every detail reminded me why documenting events like this is so meaningful. Behind every frame was a story of legacy, vision, and the power of design to inspire how we live.

What made this assignment even more special was the response from the IKEA team itself: “Ruby Ella Photography was a fantastic choice for our 40th Anniversary event in Washington DC. Ruby was incredibly easy to work with—professional, flexible, and attentive throughout the process. The photos were beautifully shot and edited, with thoughtful coverage that captured the spirit of the event from start to finish. We were especially impressed by the quick turnaround time, which made it easy to share highlights with our guests soon after. Highly recommend!”

Feedback like this is the reason I love what I do. Knowing that my work not only captures the essence of an event but also helps clients celebrate and share their milestones with their community makes every detail worthwhile.

View the Gallery

Take a look at the highlights from IKEA’s 40th anniversary activation below. Each image reflects the creativity and energy that IKEA has championed for decades.

Let’s Create Something Together

Whether it’s a milestone celebration, brand activation, or intimate gathering, I bring the same commitment to storytelling and detail that made this event so memorable. If you’re planning an event and want it documented with the same level of care and artistry, let’s connect.

📩 Inquiries: Email info@rubyella.com